Introduction
A (re)brand for renewable energy producer accross three energy products (Water, Wind and Hydrogen). Deliverables as follows:
As part of this NDA -Recreation - entire naming + title research,
The branding design processes, from concepts to PGD/Preliminary Guided Decision.
In Part Two - the web design and front-end trial development showcase in Framer®.
Includes preliminary but limited IP / intellectual property courtesy searches. Naming and titling here were re-created entirely from scratch as part of NDA re-creation.
Problem Statement
An established resources company sought full re-branding identity and (as detailed in Part 2) website visual to promote untapped reservoire of renewable resources within specific region of Western Australia and allegiance to the ESG (environmental, sustainability, governance) framework to meet emerging compliance towards "Net Zero".
Personal / political impartiality statement
Given the widely contentious social and/or political discernment - I, Andrew Wiguna, maintains complete neutrality of a stance as neither "for" nor "against" such complacency towards "Net Zero."
Solution
To reflect environmental governance ~ "Consortium Resources" was proposed as the company title, with brandmark coinciding the letterform "C". A specific turquoise, lime and aquamarine combines together as primary palette to express security and environmentalism. (And in part 2) high fidelity web visualization and front-end construction in Framer® emphasizing ease of content management with macro animations and automatic dark mode.
Please view the Case Study video on the full process disclosure - both the branding design and the front-end development. Fully narrated, edited and cut with Final Cut Pro X and Motion 5.
Demographics
Investors on the energy sector, particularly emerging markets on the renewable energy (solar, wind, and green hydrogen).
30-55 years of age.
Relatively higher income presuming existing familiarity surrounding finance / fin-etch and investing.
Sundar Kamar Singh
Archetype ~ “The Investor”
42 years
Perth, Western Australia
Senior Engineering Consultant / investment enthusiast amongst future derivatives and various cryptocurrency initiative(s).
(Initial) Naming Research & Shortlist
Both abstract and mythical inspirations were considered including compounding words (eg. “Fed Ex and Microsoft”); for their concise and rhyming quality.
The first (initial) shortlisted potentials came down to two (2) choices:
"Patros | Energy Institute"
Patros ~ deriving from the Greek word “Father”, personifying stewardship and pledge towards sustainability and governance."Wesgen | Resources Limited"
Wesgen ~ consisting of two (2) parts. “West” to indicate Western Australia as the company’s enterprenual beginnings. Followed by “Gen” to indicate genesis as an indirect referencing off divine creationism.
Of these two "Wesgen" was proposed as the first guided recommendation. However an unexpected match within a second intelelctual property search revealed a somewhat similar titling. Hence a reconsideration took place soon after.
(Second) Naming Concepts considerations
Wesgen to Consortium
Upon further IP / intellectual property courtesy search a number of similar, though not 1:1 exact coincidentally, necessitated a new shortlist, as follows:
"Consortium" / Energy / Resources Limited
Consortium - referring to cooperation and allegiance."Greenmerge" / Energy / Resources Limited.
Greenmerge ~ a compound title consisting of green and merge to signify converging harmony towards renewable and conscious energy solution.
Of the two, Consortium Energy / Resources Limited became the newly chosen proposed Company name.
The Branding Development
Objects representing the company's line of products, alongside themes on corporate responsibility (known as "ESG") were considered.
Later also - on subjects of flora and fauna. Chiefly - the water "droplet", "rays" of the sun light / light spectrum, followed by curvatures of engineered machinations.
Colour theming wise ~ specific turquoise and earthy tone(s) were considered to correlate with.pledges towards serene servitude towards environmentalism, but with contrast in mind.
About this Case Study
Unless otherwise explicitly specified - all artworks, including naming, titling, sample content-writing including this Case study, and the entire front-end development ~ have not been resorted through Automation, Artificial Intelligence, or generative tools.
All hours expended on each NDA re-creation(s) were conducted out of limited, personal and voluntary capacity on top of / during full time tenure.